Bettina Zimmermann Unveils Her Eighth Seidensticker Women’s Collection in Style at Outletcity Metzingen

On 10 April, the renowned actress and fashion icon Bettina Zimmermann presented her latest capsule collection in collaboration with Seidensticker at an exclusive event held in Outletcity Metzingen. The gathering brought together around 60 invited guests for a fashion experience that combined glamour, practicality, and personal style insights.

During a lively fashion workshop, Zimmermann offered a hands-on demonstration of how a single outfit can be transformed into three completely different looks — perfectly tailored to the theme: “One day, three appointments – one outfit.” Her presentation highlighted not only the versatility of the collection but also her deep understanding of modern women’s fashion needs.

Zimmermann was joined at the event by her sisters Andrea and Claudia, along with popular fashion and business content creators including Nadine Berneis, Alena Brügger and Allegra Cole, who added their own flair to the stylish affair.

A Sophisticated, Wearable Collection for Modern Women

The new Bettina Zimmermann x Seidensticker collection offers a well-curated mix of timeless elegance and contemporary casual chic. Featuring business-ready pieces such as trousers, skirts, blouses, blazers, and knitwear, the line is designed with the confident, style-savvy woman in mind.

“This collection is for women who know what they want — comfort without ever compromising on style,” Zimmermann explained, reflecting the thoughtful, accessible nature of the designs.

Outletcity Metzingen: A Destination of Luxury and Innovation

Outletcity Metzingen has established itself as one of Europe’s most prestigious shopping destinations. Offering a unique blend of authenticity, modern urban flair, and award-winning architecture, it is home to around 500 premium and luxury brands available both on-site and through its online shop.

According to the 2024 Performance Report by independent consulting firm ecostra GmbH in collaboration with Magdus, Outletcity Metzingen has been recognised as Europe’s largest outlet centre. Each year, it welcomes approximately 4.5 million visitors from 185 different countries.

The location also boasts a diverse culinary landscape, featuring popular spots such as L’Osteria, Marché Mövenpick, Starbucks, Frittenwerk, Champa, Bollicine&Co. Champagne Bar, and Almresi. Visitors can also enjoy a stylish overnight stay at the Moxy lifestyle hotel, which offers direct views of renowned luxury brand stores.

With digital innovations including an online shop, mobile app, and the Outletcity Club, the centre merges physical and digital shopping into one seamless experience. Its recent move into marketplace retailing has positioned Outletcity Metzingen as the world’s first omnichannel outlet, further solidifying its reputation as a pioneer in the outlet sector.